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J.C. Penney Continues Turnaround with Strong Q4
J.C. Penney posted strong Q4 and 2015 numbers, citing omnichannel tactics as a big part of its continuing turnaround, in a period when competitors stumbled. The return of popular private-label brands and the recent addition of appliances by customer demand are evidence that the company has been responsive to what shoppers want. Learn more about the retailer’s recent performance.