Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Google, Google Express, Amazon, Amazon.com, same-day delivery, holiday 2014, holiday peak 2014, ecommerce, holiday season 2014, holiday peak, ecommerce fulfillment

Google Express Seeing Holiday Gains in Battle with Amazon

| Mike O'Brien

Google is seeing gains in its Google Express same-day delivery service this holiday season, as it looks to claw back ecommerce search traffic lost to Amazon.com because more consumers are going there for product research.

According to Google, as cited in an article by Bloomberg, Google Express handled 50% more toys in the two weeks after the Thanksgiving holiday, while sales of books rose more than 30%.