Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Amazon Logistics Prime truck feature

Amazon Program Lets Retailers Offer Prime Delivery

| Mike O'Brien

Amazon is taking another step to build its ecommerce fulfillment domination by allowing its 200 million-plus Prime members to purchase products from other retailers, who will be charged fees to offer Prime-like services like free two-day and next-day delivery.

autonomous middle mile Ryder Gatik

Autonomous Middle Mile: Exploring the Future

| Mike O'Brien

Executives from Ryder, Gatik and enVista joined a professor from Georgia Tech to discuss the latest technology and trends in autonomous middle mile trucks for retail and ecommerce replenishment, during a panel on the topic at Ecommerce Operations Technology Summit 2022 in Orlando.

H&M storefront feature

Talking Ecommerce Operations Technology Summit with H&M

| Mike O'Brien

Sustainability in ecommerce operations, the rise of autonomous vehicles and the need for supply chain visibility were all covered in day one of Ecommerce Operations Technology Summit 2022 in Orlando, FL. In this MCM CommerceChat podcast, Michaela Wallin of H&M helps us break it all down.

boox boxes and bags feature

Boox Launches Reusable Bags Alongside Boxes

| Mike O'Brien

Boox, a company providing returns service with reusable boxes being trialed by companies like Sephora, Revolve and lululemon, is rolling out a line of reusable bags as it expands into apparel and other categories and looks to grow its footprint beyond the U.S. and the UK. The Boox Baag, as it’s called, is made from recycled polyester.

Amazon JFK8 exterior feature

Amazon Union Battles Sees Objections Flying on Both Sides

| Mike O'Brien

Amazon is challenging a union vote at a distribution center in Staten Island, NY, saying it should be thrown out due to illegal coercion on the part of the union, while the labor group is accusing the retail giant of sour grapes over an election it won. Union and employer are also locked in a dispute over an election in Bessemer, AL.

Walmart.com sellers, possibly

Walmart Offers Discount to New Sellers

| Mike O'Brien

In an effort to lure in more third-party sellers as it battles Amazon’s dominant marketplace, Walmart is offering new sellers a 50% discount on commissions for 90 days, while also extending savings on Walmart’s version of FBA to new signups. Discount are available to new merchants who sign up by May 31 and start selling by June 30.

Digital Brands Group DSTLD studio feature

Digital Brands Group Warns of Possible Bankruptcy

| Mike O'Brien

Digital Brands Group, owner of apparel labels such as ACE Studios, Stateside and Bailey 44, is warning of its viability as a going concern due to mounting losses while hinting at the possibility of a bankruptcy filing, less than a year after going public. The company did tout a 425% jump in Q4 revenue and growth in January and February.

Amazon Labor Union logo feature

Amazon Staten Island Union Vote Sends Shockwaves

| Mike O'Brien

A tiny startup union dealt a major blow to mighty Amazon with a successful vote at a fulfillment center on Staten Island, NY led by a worker who had been fired two years ago, a move that backfired on the multi-million-dollar effort to thwart the organizing effort. But the matter is far from over as Amazon is sure to challenge the vote.

Happy Returns bar Ulta Beauty feature

Happy Returns Free for PayPal Checkout Merchants

| Mike O'Brien

PayPal is extending returns services through its Happy Returns unit for free to all PayPal Checkout merchant customers, while also naming Ulta Beauty as an in-store returns bar partner, adding 1,300 locations and bringing the total to more than 5k in the U.S. The returns portal is also localized to 8 languages for EU and Canada.

FedEx logo feature

Smith Out, Subramaniam In As Head of FedEx

| Mike O'Brien

Fred Smith, who started what became FedEx in the early 1970s and built it into a global shipping and logistics powerhouse, is stepping down as CEO, to be replaced by president and COO Raj Subramaniam, with Smith staying on as executive chairman. Industry observers expect a status quo transition, but wonder if that’s good enough.