Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Nike boxes stacked

Nike Doubles Down on DTC, Cutting Out 9 Retail Partners

| Mike O'Brien

Nike is shutting out nine of its retail partners as the company continues a major focus and shift toward direct-to-consumer (DTC) sales, according to a note from Susquehanna Financial Group analyst Sam Poser. The nine retailers are Belk, Dillard’s, Zappos, Boscov’s, Bob’s Stores, Fred Meyer, EBLens, VIM and City Blue.

Walmart Passes Amazon as Most Shopped E-Grocer, At Least This Week

| Mike O'Brien

As e-grocery adoption continues to grow, with 60% saying they had bought online in the past month, up from 52% in March, Walmart has surpassed Amazon as the most-shopped online grocer, according to weekly data published by Coresight Research. There was also a dip in those reporting avoidance of public places and malls.

USPS Louis DeJoy feature

USPS Head DeJoy Facing Heat from Congress on Agency Changes

| Mike O'Brien

The House approved a $25 billion relief package for the beleaguered USPS, a measure not expected to pass muster in the GOP-led Senate, as new Postmaster General Louis DeJoy is undergoing intense scrutiny in Washington over changes he is initiating. A second hearing before a House panel is scheduled for today.

FedEx ground stepvan

FedEx Adds Peak Surcharge, Joining UPS and USPS

| Mike O'Brien

FedEx as expected added peak surcharge fees onto its pricing schedule for an expected blowout peak holiday season this year, adding up to $2 per package for the SmartPost final mile service and up to $5 per package for the next-day Express service. UPS and the U.S. Postal Service have already announced their peak pricing.

USPS delivery vans

USPS Calling for First-Time Peak Season Surcharges on Parcels

| Mike O'Brien

The U.S. Post Office is taking the unprecedented step of seeking a peak surcharge in anticipation of huge holiday demand for ecommerce parcel shipping. If approved the increases would take effect from Oct. 18 to Dec. 27, ranging from an additional 24 cents to $1.50 more per package, across all its products.

kroger store

Kroger Launches New Online Marketplace, Adds 50,000 Items

| Mike O'Brien

Kroger plans to launch a marketplace this fall through a partnership with French platform provider Mirakl, adding 50,000 items from sellers initially to its assortment, including toys and household goods in addition to specialty foods, international foods and natural and organic items. The marketplace is an expansion of Kroger Ship.

back-to-school mom + kids

In the Home Stretch, Back to School Season Outlook Remains Clouded

| Mike O'Brien

The uncertainty around schools reopening has made this back-to-school season unlike any before it for retailers, with school supplies lists often unknown as districts work out details, and the normal cadence of discount events and promotions disrupted as well, experts say. Apparel has been hit hardest while tech items are winners.