Cleaning Up Web Maintenance Costs
Catalogers initially embraced the Web as a less expensive way to build their brand, attract customers, and generate sales. But they quickly realized that
Combating Backorders Before the Book Drops
To make sure it had enough of its most popular products in stock for the holiday season, Dodgeville, WI-based cataloger Lands’ End increased some of its
The Company Store Expands Cautiously
Home textiles cataloger The Company Store is expanding into the home furnishings market slowly. The mailer, part of Weehawken, NJ-based Hanover Direct’s
Lands’ End Tests Catalogs for Men, Women
Shakespeare’s Juliet isn’t the only one to ask what’s in a name. Apparel and home goods cataloger Lands’ End is pondering the same question. Earlier this
Sector Report: Kids’ Catalogers Assess Their Prospects (and Prospecting)
The $155 billion youth market is growing. According to a March 2001 report from the U.S. Census Bureau’s Department of Commerce, 72 million students were
The Skinny on Atkins Direct’s Growing Business
Fad diets come and go, but the Atkins diet, a low-carbohydrate program founded in 1989 by Dr. Robert Atkins, is still going strong. And Atkins Direct,
Bloomingdale’s Catalog Buyers Love New York
Few marketers are as closely identified with a city as Bloomingdale’s is with New York. This year, following the Sept. 11 attacks on the World Trade Center,
The Electronic Catalog: Improving Upon Generic E-mails
By now, many catalogers are on a first-name basis with their opt-in e-mail customers. When those catalogers send out e-mail newsletters or sale fliers,
Brigade Gets a Boost in Sales
A favorite catalog of survivalists, Brigade Quartermasters has seen demand for its products soar since the Sept. 11 attacks. We immediately saw an increase