Anatomy of a Start-Up
Things don’t always go as planned, and no one knows that better than Ruggiero Palmieri founders R. Scott McIntosh and brothers Phil and Robert Palmieri.
J. Crew Launching Corporate Sales Catalog
New York–J. Crew
Kids Stuff’s Growth Strategy
It’s been rough going for North Canton, OH-based Kids Stuff. Annual sales for the children’s products mailer, which mails Perfectly Safe, The Natural
Redesign Gives Knapp Shoes Catalog a Polish
To make sure it’s putting its best foot forward, Knapp Shoes redesigned its catalog late last year. At the same time, the Pittsburgh-based company tweaked
Woolrich to Launch Boys Apparel Line
Woolrich, PA–Apparel manufacturer/marketer Woolrich hopes to appeal to a younger demographic with its rollout of apparel for boys this fall. The new
The Electronic Catalog: A Quick Look at Quick-Time Virtual Reality
A major drawback to selling via catalog is that a photograph provides only one view of a product. But Internet marketers can opt for quick-time virtual
The Electronic Catalog: The Payoff of Paid Search Listings
By now you know that it’s not enough just to be on the Web. Once online, you also need to direct users to your Website. Some marketers are finding that
Sales of Energy-Conservation Products Surge
Nobody’s happy about the recent power crunch and the looming energy crisis except perhaps companies that sell energy-conservation products. Sales have
Sears Launches Room For Kids Website
Hoffman Estates, IL
Electronic Catalog: Using E-mail to Spur Print Orders
Sundance sends e-mails to about 25% of its customers before its print catalog drops. Sending customers an e-mail alerting them that the catalog is in