THT Designs spins off kids’ catalog
Thanks in large part to catalogs such as Pottery Barn Kids and Company Kids, there’s a wealth of merchants selling furnishings for children. And Omaha,
In-Store Pickup Pitfalls and Payoffs
Multichannel marketers that allow catalog and online customers to pick up their orders in one of their stores find the service hugely popular among shoppers.
Return to Retailer
Many more multichannel merchants accept in-store returns than offer in-store pickup, in large part because handling returns is simpler than implementing
HearthSong Tests Kids’ Furniture Insert
In a brand extension test, toys cataloger HearthSong bound a 16-page insert of children’s furniture into its second fall catalog, which mailed in late
Ben Silver Spins Off Women’s/Children’s Book
In the two years since it introduced women’s clothing in its catalogs and store, upscale men’s apparel marketer Ben Silver has expanded the selection
Rejuvenation Offers Build-to-Order Web Tool
To give customers a chance to see its lighting fixtures in any of the 130 styles and options offered, Rejuvenation in September installed a build-to-order
Walking the Privacy Tightrope
List owners and the list firms that represent them are walking a tightrope these days. During the past two years, a string of privacy actions have forced
DECISION TIME
You need to dig deep to determine whether a second George W. Bush presidency or a John Kerry presidency would be best for catalog businesses. The key
Illuminations Bounces Back from Bankruptcy
With a new owner and a new lease on life, Petaluma, CA-based candles cataloger/retailer Illuminations is back in the mail. The company, which filed for
Beyond Can-Spam: E-mail Authentication
If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the