Live from Insert Media Day: Make a Big Bang
Rye Brook, NY–In the luncheon session of the Direct Marketing Association
Rye Brook, NY–In the luncheon session of the Direct Marketing Association
Rye Brook, NY
Rye Brook, NY–Catalogers considering selling blow-ins should be sure to get the size dimensions of the inserts their advertisers are looking to place up front; otherwise, they could face some unexpected postage costs
Although its two stores remain dark, New York-based toy marketer FAO Schwarz relaunched its catalog business this week, mailing 1 million books that try to distance the company from its recent past.
The numbers continue to look bad for Edgewater, NJ-based multititle cataloger Hanover Direct, but the outlook appears more promising than it’s been in
A little more than two years since it bought Lands’ End, Sears is still working on how to make the most of its investment. After a gradual retail roll-out
For Tonawanda, NY-based Medco Supply Co., new product introductions and a greater presence at trade shows helped propel overall sales by 6%-8% this year
One of the orchards of Bear Creek Corp., the parent firm of food gifts catalog Harry and David and horticultural gifts title Jackson & Perkins, was hit
Two leading catalog printers, RR Donnelley and Quad/Graphics, in August found buyers for their respective parcel shipping consolidation businesses, RR
Madison, WI-based cataloger The Guild billed itself as a virtual art gallery when it launched in 1998. But as it turns out, catalog art collectors are