Online surveys provide valuable insights into everything from product design and packaging to consumer buying habits. But today’s research platforms often impose a tradeoff between speed and simplicity and the richness of actionable insights. A combination of machine learning and crowdsourcing concepts is solving this problem.
Rasto Ivanic is a co-founder and the CEO of GroupSolver, a customer research company offering a platform that answers burning research questions faster and more intuitively while inflicting less pain on the respondents. Prior to co-founding GroupSolver, Ivanic was founder and CEO of Oliver’s Planet, Inc.