Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.
Samir Palnitkar is the founder of Zinrelo, a technology company that specializes in loyalty rewards programs. An expert on building and growing “retention-first” businesses, he frequently writes on customer retention, loyalty and rewards programs. Samir is also the founder of four other successful startups, holds five technology patents, and is the author of two technical books.