Tim Parry
If you ask John Lenser, the old adage “You can lead a horse to water, but you can’t make him drink” applies directly to the unique names you are prospecting to. You can mail to every name you rent, but some of those prospects will never respond.
During a circulation planning and analysis session at last week
Chicago–No matter how pretty your e-commerce site looks on the outside, it may still be in need of an extreme makeover on the inside. That
Chicago–If you don
List brokers need to play a more strategic role with their clients, and communicate that role better, if they want to survive in the ever-evolving field, ALC chairman/CEO Donn Rappaport said at his company’s annual For Brokers Only luncheon May 4 at New York’s Chelsea Piers.
Boston-based investment firm Audax Group announced Monday that it has sold water sports merchant Overton’s to private equity firm Linsalata Capital Partners
SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, is going to the dogs with the launch of the SmartPak Canine catalog.
On the front end, personalizing products is a great idea that can give you a distinctive edge over your competitors. On the back end, however, offering
What killed A Common Reader? Was it simply management issues? Or can the death be pinned on category killer Amazon.com? The sudden January shutdown of
To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week