How Ross-Simons Incorporates Web Buyers into Its Circulation Plan
During a circulation planning and analysis session at last week
Tim Parry
ACCM Show Daily: Searching for Optimal SEO
Chicago–No matter how pretty your e-commerce site looks on the outside, it may still be in need of an extreme makeover on the inside. That
ACCM Show Daily: Learning from Circulation History
Chicago–If you don
Rappaport: List Brokers Need to Communicate Better, Offer More
List brokers need to play a more strategic role with their clients, and communicate that role better, if they want to survive in the ever-evolving field, ALC chairman/CEO Donn Rappaport said at his company’s annual For Brokers Only luncheon May 4 at New York’s Chelsea Piers.
Overton’s Sold to Linsalata Capital Partners
Boston-based investment firm Audax Group announced Monday that it has sold water sports merchant Overton’s to private equity firm Linsalata Capital Partners
SmartPak barks up a new tree
SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, is going to the dogs with the launch of the SmartPak Canine catalog.
Beyond the basic model
Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,
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On the front end, personalizing products is a great idea that can give you a distinctive edge over your competitors. On the back end, however, offering
The book closes on A Common Reader
What killed A Common Reader? Was it simply management issues? Or can the death be pinned on category killer Amazon.com? The sudden January shutdown of
Case Study: Marketsmith Helps Tumi Determine Core Customer
To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week