Silver: Cole-Parmer Product Launch
Cole-Parmer
Tim Parry
Silver: EA SPORTS, Madden NFL 13
The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.
Silver: The Working Person’s Store
In 2010 WorkingPerson.com underwent a platform migration from an older
osCommerce based website to a newer Magento platform. The Working Person
Bronze: New Pig PIG Grippy Mat
To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across.
Bronze: pc/nametag Spring 2012
The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.
Bronze: L.L. Bean, Free Shipping
In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations
Bronze: Ulla Popken, Summer 2012
Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.
The Shelf Life of Viral Videos Explained
I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how … Continue Reading →
L.L. Bean Bags Crosschannel Merchant of the Year Honors
For its efforts, L.L. Bean
Best Buy Having a Bad Week
Best Buy may have pulled Richard Schulz’s offer to but it back and take it private off the tabel, and announced Hubert Joly as its new president and CEO. But Best Buy also said it does not intend to further provide or update earnings guidance for fiscal 2013, and that is not sitting well with Wall Street.