Survey Says 89.8% of Shoppers Prefer Digital Catalogs
According to a new survey from Catalog Spree, 89.8% of respondents indicated that they would opt out of receiving some or all of their paper catalogs in the mail if they were available digitally.
Catalog
Catalogs Are Morphing into “Megalogs”
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand.
How to Shape Up Your Holiday Circulation Plan
Holiday 2012 is closer than we think. Although it’s the first week in April, it’s time to prepare your contact strategy for the holiday season. Here’s what you need to do now.
HSN Acquires Chasing Fireflies
Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.
Executive Roundtable: Presidents and CEOs Talk Critical Topics
We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.
PRC Approves Sequel to USPS’s QR Code Promo
The Postal Regulatory Commission has approved the United States Postal Service
How to Incorporate Ratings and Reviews in your Catalog
When you design catalog pages, you should include your online ratings and reviews to reveal a 5-star product and provide evidence that customers love the product. This technique works whether you’re introducing a product or a showcasing one you
How Creative Catalog Copy Drives Online Engagement
The proliferation of blogs and social media culture links you to a wealth of potential customers and selling opportunities. But it will take more than just plucking an assortment of product copy off the catalog page and dropping it into these digital arenas to engage consumers. Here’s how to use catalog copy to drive readers to your blog and Facebook and Twitter accounts.
Direct Sales Drop 5.4% at Frederick’s of Hollywood
Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.