The holidays are just around the corner and retailers are gearing up to increase their digital marketing and advertising strategies to offer online promotions earlier to increase sales for holiday 2016. Take an inside look at what some of the key trends and insights for holiday 2016.
Three months after entering into a strategic alliance to expand the breadth and convenience of online shopping options for Chinese consumers, Walmart and JD.com have announced a series of new ways for customers to access high-quality products from around the world. The initiatives include exclusive Sam’s Club store and a Walmart cross-border store on the JD.com platform and two-hour delivery from Walmart stores.
The number of Chinese cross-border shoppers is expected to grow by 61% between now and 2020, according to eMarketer. Payscout CEO Cleveland Brown urges global entrepreneurs to have systems, partnerships in place to capitalize on this booming market.
Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.
Nordstrom, Costco and UPS have joined with a team from the University of Washington in Seattle to study solutions to last-mile delivery issues in urban areas. See what the group is charged with doing, and learn more on this topic in a session at Operations Summit 2017, March 27-29 in Pittsburgh, PA.
Walmart’ acquisition of Jet.com wasn’t a seamless experience for everyone selling on Walmart’s marketplace. See why Silver Star Brands had issues with the acquisition and what their hopes are for the holidays.
The Walmart and Jet acquisition will not impact peak season as both brands is planned to remain independent on the front-end side. Find out what both Walmart and Jet.com have planned going forward.
The recent acquisition of Jet.com by Walmart for $3.3 billion will give the retail giant advantages like a more robust ecommerce platform, a stronger digital brain trust and an expanded online catalog, but it won’t appreciably close the wide gap between Walmart and Amazon. See what else ChannelReply CEO Michael Dash had to say about the deal and what it does for Walmart.
It’s safe to say that Google is the place where shoppers are searching for products, whether it be on smartphones, tablets or desktops. The question remains: Are your product listing ads showing up? See why its important that product listing ads be part of your marketing strategy.
Jason Goldberger, who had just been promoted to chief digital officer by Target in May, has suddenly left the company in the wake of disappointing ecommerce growth figures in recent quarters. The news is seen in the context of Target’s competition against market leader Amazon by many industry observers.