Merchants Get Creative for Back-to-School
Merchants are in the midst of the back-to-school rush and are finding various ways to promote this busy time of the year.
Mobile
H&M Ecommerce Site Goes Live
H&M, Hennes & Mauritz, one of the world’s largest retailers known for offering high fashion and quality basics at affordable prices, is proud to announce the launch of its highly anticipated Shop Online store
Kmart Launches Pay in Store Option for Shoppers
In an integrated retailing first, Shop Your Way members and customers now have more payment choices with Kmart’s nationwide launch of Pay in Store.
Great SMS Campaigns Start With Action Analytics
SMS campaigns, as we’ve seen from some mobile campaigns, can work very effectively as long as marketers get it right. And by get it right, I mean measuring message effectiveness through action analytics techniques.
Study Finds 16% of U.S. Consumers Have Used Mobile to Shop
While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.
Nearly 80% of Consumers Will Abandon Slow Mobile Sites
What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.
The Secret Fix for Mobile App Customer Retention
The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.
MCM Outlook 2013: Ecommerce Research
Although merchants acknowledge that ecommerce growth has helped them make their sales, they may not be completely ready to serve the cross-device customer. According to the results of the MCM Outlook 2013 survey, 41.7% of respondents do not have a mobile commerce presence.
NRF Projects Father’s Day Spending Increase
Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year.
7 Tech Tips for Highly Accessible Sites
There are 7 key aspects to any accessibility initiative which an organization should abide by in order to develop a user, screen reader and web-crawler friendly site.