With 8.2 million shoppers now owning a voice-activated digital assistant device, a marketer’s game plan has changed when it comes to selling to its customers. Here are ways marketers are using these devices to their advantage.
Ecommerce spending increases 18% in Q4 2016, bringing it to a total of $109.3 billion. See which channel is driving the most traffic for retailers and what it means for their business.
Guitar Center introduced its new mobile app that grants customers unlimited access to new and used gear from their favorite brands. See what other features the new mobile app will have and what it means for the brand.
In 2017, retailers will focus on several key areas in an effort to boost the customer experience.This includes mobile, marketing, site merchandising and omnichannel efforts. See why retailers are making this shift this year and what it could mean for retail.
eBags, a travel gear e-tailer and expert reports that year over year sales via mobile grew 70% for both Q4 and full year 2016 while mobile traffic grew 67% for Q4 and 53% for the year. See what eBags did to achieve this.
Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
Mobile conversion rates saw great success over the holiday season. A new report by NetElixir shows how mcommerce did and what it means for retailers.
Shoppers will be using mobile devices far more this holiday season and online will overpower bricks-and-mortar when it comes to shopping. See what other results were revealed in a survey by Catchpoint and the Harris Poll about this holiday season.
Mobile has evolved into an integral module to tackling everyday pursuits, as well as precipitating new opportunities in various marketplaces. Here are several mobile solutions that are shaping the face of retail today.
Your mobile app users should be your mobile users, there is no telling how people are taking advantage of your services and deserve a digital journey that is no less personalized, contextual and well-tested than in other channels. Here are some of the best practices of how to use mobile apps.