Dublin-based ESW and Mamenta of Littleton, CO have joined platform forces to offer brands and retailers greater opportunities to expand their cross-border ecommerce trade both on hundreds of global marketplaces and in their direct-to-consumer business.
In its latest report on the topic, user-generated content firm Bazaaarvoice found nearly all consumers responding to its survey (97%) lose trust in a brand based on fake reviews, while 81% said they wouldn’t use a brand again after a loss of trust, and 75% said a fake review makes them distrust other products on the same site.
Amazon reported third quarter revenue under estimates and provided a lowered fourth quarter outlook on Thursday, causing yet more jitters on Wall Street and in the industry as retail swings into the home stretch of the peak holiday season, and sending shares down 20% after hours.
Fondue, an Israeli startup that just received $10.5 million in a seed round, is looking to “crush” the prevalent coupon code system and replace it with a cash back program it says is more profitable and higher converting for brands. Shoppers are given options to redeem offers as cash back, as a site credit or as a higher-value gift card.
Livestream commerce became more popular during the pandemic lockdowns, and there are new reasons why it’s seeing some pickup. Some high-profile shakiness in the U.S. (see Facebook, TikTok) means brands need to understand what their audiences want and need, instead of trying to apply here what worked in other markets.
Senators are asking for a hearing and FTC oversight to review the proposed $24.6 billion mega deal merging Kroger and Albertsons into a grocery powerhouse, expressing concerns about its impact on the competitive landscape and on consumers dealing with soaring prices. The FTC has its work cut out with a hot political football.
The digital shelf is the ecosystem of how consumers interact with brands and retailers to discover, research and purchase products. To win there and convert more buyers, brands must provide consistent, relevant and up-to-date product information across digital touchpoints, including stores, ecommerce, DTC and social.
Account takeover or ATO attacks increased 39% on marketplaces in the first half of 2022 compared to last year, a new report states, with overall ATO attacks across sectors up 131%. ATO was up 71% in fintech, 34% in on-demand services and 9% in digital goods/services. The survey was done by Researchscape International on behalf of Sift.
Amazon is relaunching its discounted version of the vaunted Prime subscription, aimed at providing lower-income consumers perks normally reserved for the full offering but at a lower monthly price, during a period of economic hardship for many as inflation continues unabated.
Retailers should consider the impact their social strategy elements have on customer trust. This includes your choice of social platforms, the payment methods you accept, how you screen orders for fraud and how you safeguard your brand presence on social media. Identify the platforms your customers trust the most.