Mastering Omnichannel B2B Customer Engagement

| Daniela Forte

Today’s B2B buyers increasingly adopting digital throughout every stage of the customer journey. B2B buyers are expecting engaging seamless and consistent experiences across touchpoints, while suppliers struggle to weave everything together into a coherent omnichannel strategy.

What We’ve Learned from Singles Day 2015

| Tim Parry

Rumor of a weak Chinese economy may have been greatly exaggerated: Singles Day 2015 came in like a lion, and went out like a lion. So what have we learned, so far, from Singles Day 2015?

The Big Fat Singles Day 2015 Pseudo Live Blog

| Tim Parry

While Alibaba reported Singels Day sales of $14.3 billion – up 60% from last year’s 11.11 Global Shopping Festival – the Chinese shopping holiday was not all about Tmall, Taobao and Alipay. Check out more highlights, facts, and figures in our pseudo-live Singles Day 2015 blog.

Mobile Apps are Springboard for the Holiday Shopping Season

| Oren Levy

Despite the proliferation of shopping channels, a recent study published by Oracle and Edison Research indicates that last year Christmas sales via smartphones and tablets were up 55%, and 37% of all online sales (or 8.9% of all total retail sales) were made directly via a mobile device.