How to Optimize Localized Websites for New International Markets

| Chuck Whiteman

More companies are increasing their growth, and revenue, by expanding into global markets. The savviest businesses understand that localized websites are the fastest and most cost-effective way to reach these new customers. Here are four localization techniques that should not be overlooked.

Week In Review: It’s a Free for All for Jet.com

| MCM Staff

Jet.com has made a few splashes since the members-only marketplace officially launched 11 weeks ago. And word came this week that Jet.com eliminated its $50 membership fee. Here’s a look at Jet.com founder Marc Lore’s bold move, and the rest of the news that shaped the industry this week.

Will Singles Day Be a Bust for U.S. Retailers?

| Tim Parry

Singles Day 2015 may not be big for U.S. retailers. ChannelAdvisor executive chairman Scot Wingo says he hasn’t seen much spillover where Chinese consumers are buying from U.S. merchants. But he adds that the best way to take advantage of the Chinese consumer on Singles Day is to sell on Tmall.

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3 Ways to Keep Your Ecommerce Customers

| Toby Owen

For many ecommerce companies, their website is the primary sales channel, means of customer communication and marketing vehicle. Here are ways to keep your ecommerce customers.