During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand in order to gain the trust of a consumer.
Amazon Local Register will offer brick-and-mortar world a lower swipe fee than banks. And it will also give Amazon a glimpse at how omnichannel consumers shop.
Discover unique seller opportunities on lesser-known, rapidly growing marketplaces. Marketplace experts from Sears, Newegg and Rakuten share their insights.
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results.
It’s been a busy summer at Amazon: The ecommerce juggernaut added same-day delivery in 6 cities, said they’d open 15 new sortation centers, and introduced a smartphone that may or may not be an Amazon sales-driver. In this video, Multichannel Merchant’s Tim Parry and Mike O’Brien break down what you need to know.
Aiming for Amazon, Google adds Barnes & Noble to its Google Shopping Express same-day delivery program in Manhattan, San Francisco, West Los Angeles.
The choice between JD.com and Tmall boils down to surrendering responsibility to a massive online distributor, or setting up shop on the world’s busiest, and in many ways most competitive B2C site. Find out which platform best suits your business’s needs.
Amazon today announced same-day delivery is being added in the Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro areas.
While many major retailers have rolled out both apps and mobile optimized sites, small and mid-sized merchants, particularly those with limited resources, need to more carefully weigh their options. We’ve outlined the most important differences between mobile websites and native apps.