Best Add to Cart Button Features

| Tim Parry

The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they’ve designed their buttons to entice shoppers to do just that. So what color, wording and design work best?

ecommerce, ecommerce platforms, Order Management Systems, order management, distribution center, Operations and Fulfillment, omnichannel, omnichannel fulfillment, omnichannel strategy

2014 is the Year of Mobile App Insights

| Bob Moul

As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.

Overstock.com Opens Warehouse in Pennsylvania

| MCM Staff

Overstock.com’s new operation will allow a faster fulfillment of orders by taking advantage of a state-of-the-art warehouse while providing room for growth. Shipping products from the Jonestown facility will provide orders to customers from Maine to Florida within two days of order shipment.

Amazon Launches Login and Pay with Amazon

| Tim Parry

Amazon has released a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows participating merchants to empower customers to go from check out using their existing Amazon account information.