Executive Summary: How to Improve your Email Marketing
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
Ecommerce
Executive Summary: How to Improve your Email Marketing
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
Abandoned Carts: Who Does it and How Can it Be Stopped
Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.
How Instagram and Twitter Can Affect Your Brand Engagement
When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.
Executive Summary: How to Reach Customers Across the Globe
While some ecommerce companies are still trying to perfect the U.S. market, new research has shown that jumping into international waters might be more lucrative.In this executive summary, you will … Continue Reading →
Executive Summary: Fraud Prevention and Payment Management
As more shoppers are making their purchases globally and consumers are demanding faster shipping times, the threat of fraud for both consumers and retailers is growing rapidly. In this Executive … Continue Reading →
Sears Holdings’ Online Sales Up 17% in FY 2012
Sears Holdings’ integrated online business grew over 25% in the fourth quarter of 2012 and 17% for the full year.
38.1% Direct Sales Gain Fuels Yankee Candle’s Year
Comparable sales in Yankee Candle’s Consumer Direct business increased by 47.7% over the prior year fourth quarter. For the year, direct sales were up 38.1%
J.C. Penney’s Web Sales Dropped 33% in 2012
The $1.02 billion in ecommerce sales for the year were the lowest for JCP since 2005, when it became the first retailer to break the $1 billion mark in online sales. Will the March 15 launch of Canadian fashion line Joe Fresh, and a revamped home store in May, help JCP differentiate itself online?
Niraj Shah on Wayfair.com, Flash Sales and Tablet Shoppers
Wayfair.com CEO and co-founder Niraj Shah talks with Multichannel Merchant senior content manager Tim Parry at eTail West 2013. Shah discussed the success of its Joss & Main flash sales site, how flash sales will resonate with its Wayfair.com customers, and the comparisons of Wayfair to Amazon.com