The Amazon Effect, and What You Can Learn From It

| MCM staff

Amazon is your biggest competitor, regardless of the products you sell or your industry. In this video, Jim Tompkins, founder and CEO of Tompkins International, talks about your business being at the crossroads, why Amazon is the important tipping point, and what you can learn from Amazon.

5 Ways to Increase Average Order Values

| Mark Simpson

Paying attention to what items customers initially want to buy, then offering various purchase options tied directly to those products, goes a long way towards cultivating consumer satisfaction and return engagement. Following are five effective ways of getting the attention of even the most focused customers, in pursuit of increasing the overall value of your site

More Ways to Manage the Complexity of Site Search

| Terry Costa

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We