Ecommerce
Prepare For Crosschannel Consumers Before Black Friday
Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.
Retailers’ Mobile Financial Investments Remain Conservative
According to the 2012 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State Of Retailing Online survey, 50% of retailers surveyed say they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives.
Holiday Marketing Tip: Target by Location and Device
If you want your ecommerce campaigns to be a success this holiday season, Monetate’s Kurt Heinemann says you need to focus on two types of targeting: Geotargeting and targeting by device.
Going to Shop.org? There’s an App for That
Are you attending Shop.org this week? Then you want to download the Shop.org12 mobile conference app. It puts event navigation, learning and social networking at your fingertips. In the following video, National Retail Federation’s Ellen Davis shows you all the benefits and features of the app.
Mobile Retail Insights
Greystripe has found significant differences in the purchasing behavior of mobile shoppers and traditional in-store shoppers. This infographic gives you alook at the highly-desirable traits possessed by mobile shoppers.
Personalization Drives Revenue Performance
Online retailers should consider adding recommendations as well as optimized search options to their sites. According to new research by Baynote, these tactics will result in added revenue.
Highlighting the Growth of U.S. Ecommerce
A combination of improved retail websites and increased consumer adoption of mobile tools are helping to drive ecommerce growth. Regardless of the factors, Baynote points out in this infographic that the future of ecommerce is in the cloud.
The 3 C’s for Effective Order Fulfillment
Whether you use outsourced fulfillment or choose to run your fulfillment yourself, keep these three C