To compete in the modern online marketplace, Arthur Beren Shoes realized it needed certain Website functionality. While its site already allowed customers to shop by designer and style, as well as by size and width,
Gilbert Fiorentino, chief executive of Systemax Technology Worldwide, said he’s seen this connection between the Internet and retail help Systemax’s 39 CompUSA stores. By creating as many touch-points with the Internet as possible on the sales floor, CompUSA saw a 20% increase in in-store conversions in 2009.
In order to capitalize on revenue opportunities, online merchants must build and maintain high-performance websites that drive conversions. Here are five key areas of readiness to validate before this year
An impressive home page was just one factor in LLBean.com taking a Silver Award this year in the Apparel, Sales Over $20 Million category.
Internet merchants will likely be required by law to collect sales taxes, said Gilbert Fiorentino chief executive of Systemax Technology Worldwide on Tuesday during a session at eTail East in Baltimore. And this will be a reality in the not so distant future.
There is always so much going on during the holiday season that it can be hard to know where to focus your energy. But when it comes to Website marketing, these are five areas you should not neglect.
Apparel and accessories retailer Express targets a hip, urban audience, and the Express.com Website captures just the right edgy attitude.
Hoping to cash in on a new product launch? You might want to do more than simply feature the product on your home page. Headsets.com has benefited by using microsites to sell new products.
Did social media jumped the shark before it could make inroads with merchants? Maybe not, but the results of Shop.org’s The State of Retailing Online 2010 conducted by Forrester Research show why marketers spend much more on search than social.
Three years after abandoning its direct business, home furnishings and decor retailer Pier 1 Imports plans to sell merchandise online again next year with a site-to-store model.