Survey: Live Chat Helps Convert Customers
Still on the fence when it comes to live chat? Maybe the results of this survey conducted by e-commerce technology provider Bold Software will make you change your mind
Ecommerce
Live from the MRC Conference: Foiling Friendly Fraud
Friendly fraud now accounts for one-third of total fraud losses for merchants that accept online payments, according to Bob Botelle, executive vice president, merchant services, for payments management company Litle & Co.
Live from the MRC Conference: A Primer on E-commerce Payment Strategies
You already know that credit cards aren
Live from NEMOA: Engage Customers In E-mail Marketing
E-mail marketing continues to provide the highest ROI of all marketing channels. But marketers could probably be doing a better job leveraging the medium
Ten Tips for Curtailing Online Coupon Fraud
With marketing budgets tighter than ever, store-based retailers have been moving from traditional print–newspapers and direct mail–to digital media to drive sales
How Behavioral Targeting Impacts Cart Abandonment
To understand and impact cart abandonment, retailers should first research their customer
BLOGBIT
This month, Sherry Chiger, the new editor of the E-mail Essentials e-newsletter (and MCM editor ar large), takes to the Big Fat Marketing Blog to dish
Digital prospecting takes hold
It’s no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National
FREE tools from Google
Google isn’t really in the search business, it’s in the data business. Search just happens to be the company’s most popular free product. Many people
Mobile Commerce is Here… For Real
Though the mobile channel has taken a few years to catch on, speakers at the Internet Retailer Web Design and Usability Conference last week in Orlando said that m-commerce is starting to make an impact on their businesses.