Ecommerce
Stephan Spencer’s SEO Words of Wisdom
When it comes to search, a few sentences can make a world of difference in setting your keyword theme, according to Stephan Spencer, founder of search marketing agency Netconcepts.
How to Build an MCM Award-Winning Website
Multichannel Merchant senior writer Tim Parry will chat online with Steve Spangler Science
J.C. Penney’s New Line Speaks to Younger Women
Multichannel general merchant J.C. Penney is targeting a younger demographic with the launch of She Said, a contemporary career sportswear brand geared to professional women.
Toys ‘R’ Us Adds KB Toys to its URL Empire
Looking for KB Toys online? You’ll be directed to Toys.com, which is owned by mega merchant Toys ‘R’ Us.
Five More Ultra-Simple Usability E-commerce Sales Tips
With the printer cartridge example still intact, let’s examine the user experience and five other common usability issues a typical user may find when shopping for and purchasing a product online.
Fine-Tune Your Site for the Holiday Season
In this high-pressure environment, providing a rich, seamless and unique e-commerce experience will be critical to capturing customer attention and driving sales. Here are a few things to keep in mind.
Shore up your site search
Imagine a shopper walking into a men’s apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn’t carry black suits and
Redesign with SEO in mind
A site redesign or switch to a new platform is kind of like a rebirth it’s one of the most exciting and nerve-wracking times for the entire Internet marketing
Do You Have a Site Search Problem?
There are a Few Indicators when there’s a Problem with a Merchant’s Site Search Function. For one, if less than 25% of site searchers click on one of