Website of the Year
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Ecommerce
In Memoriam
Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry
Five Ultra-Simple Usability E-commerce Sales Tips
By identifying common usability issues and correcting them on your order flow, you can improve usability and increase sales and revenue
BabyAge.com Learns to Listen to its Customers
Customers may be are changing their spending habits, says Jack Keifer. But if you listen to them and stock what they want, they’ll keep buying, the president/CEO of baby accessories and equipment merchant BabyAge.com said earlier this month at eTail in Baltimore.
When is it Time for a Redesign?
When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
Live From eTail: Clearing the Path for Conversion
Kevin Ertell, VP-retail strategies for customer satisfaction surveyor ForeSee Results, says that about 20% of all e-commerce customers go to a Website with the intent to buy. The problem is, the conversion rate for e-commerce is about 3% to 4%.
Live From eTail: Home Depot is Ready to Embrace E-Commerce For Real
The Home Depot’s e-commerce site was not built in a day. And when Michael Cooper took over last year as the home improvement merchant’s vice president-specialty channels, he knew that rebuilding its e-commerce site would also take more than a day
Live From eTail: Alternative Payments Becoming Mainstream
Speaking at eTail on Tuesday, Brad Wolansky said even though Orvis had made a deal with the alternative payment service provider, he felt an association with Bill Me Later was sort of low-brow for the upscale outdoor apparel and home goods retailer
Express Paint is Dialed in to Service
A Multichannel Merchant Staffer Needed to fix a scratch on her car, and found the Express Paint Website via Google. After selecting all the paint, primer
Hershey Ditches Gifts Business
The Hershey Co. has Already Shuttered Its Online Store, Hersheygifts.com, As of July 31; the chocolate company will close the gifts catalog business later