E-appending done right

| Ken Magill

With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s

Godiva Goes Mobile

| Tim Parry

Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go.

Welcome home

| MCM staff

When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed

Mining NATURAL SEARCH Data

| Thom Adams

Medium and large-size e-commerce sites often have more aspects to their natural search data than strategies to effectively make use of it. Natural search