Minding Your Online Store
In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.
Ecommerce
Harry & David Sells Off Jackson & Perkins
On April 10, Medford, OR-based Harry & David Holdings sold most of the assets of the $73.8 million Jackson & Perkins, including the catalogs, the Website, the customer lists, and the inventory, for roughly $21 million to an investment group headed by Donald and Glenda Hachenberger.
1-800-flowers.com Evaluating Home, Kids Business
Despite a strong overall third-quarter performance for the gifts, toys, and home decor merchant, revenue in 1-800-Flowers.com
Google to Buy DoubleClick in Bid to Dominate Display Ads
(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick
Patagonia Launches Blog
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
Ignore Universal Web Design at Your Peril
All marketers want to make their Websites as user-friendly as possible, but the concept extends beyond clean design, fast loading, and intuitive navigation.
When Testing, More Is More
Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now
Website Critique: Ward’s Scientific Site Review
Ward’s Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular
Seven Guidelines for Universal Web Design
To better illustrate the tenets of universal Website design, the Center for Universal Design at North Carolina State University established seven guiding
The Importance of an Up-to-Date Website
I have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including print brochures and catalogs.