Ecommerce

Value in an Inventory of One

| Brian Quinton

As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.

Minding our business

| MCM staff

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention

On the ad side

| Sherry Chiger

According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than

Analyze this

| Dina Santorelli

Imagine a 24/7, real-time focus group one that gives you access to a customer’s every move. Imagine sitting upon the shopper’s shoulders as he views your

Tips for E-mail Tests

| MCM staff

Testing e-mail prospecting lists is in many ways the same as testing postal lists, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. But e-mail testing has its own distinct challenges as well. Here, Buck offers a few suggestions to making your tests more effective.
* The first thing to do is decide what to test. Just because something is measurable doesn

Shopping around

| Heather Retzlaff

Comparison shopping engines can help you boost sales and acquire customers provided your company’s product is a top contender among the search results.

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