Amazon is continuing to dominate in apparel sales online, according to a new report from CoreSight, which reports 70% of apparel shoppers bought clothing or footwear on Amazon in the past 12 months, up from 60% a year ago. This compares to 51.2% who said they did so on Walmart, 44.6% at Target and 35.3% at Kohl’s.
With ecommerce booming, especially with stores closed amid the coronavirus pandemic, it’s important that your ecommerce website stands out. Customers are more likely to buy from a well-designed, navigable, up-to-date site. Here are some tips to ensure it generates sales and encourages return customers.
Many more consumers are changing their buying habits in response to the COVID-19 outbreak, with 28% of e-grocery shoppers placing their first-ever order during March, according to a study from CPG research firm Acosta. And nearly two-thirds of U.S. consumers reported changing their shopping habits by the end of March.
Asking questions is the foundation of innovation, which during uncertain times is what sets successful businesses apart. And right now, as massive disruption from coronavirus continues, major changes in ecommerce are happening faster than ever before. Here is the first crop of answers in our new “Ask the Experts” feature.
What product categories are winning and which are losing in the midst of coronavirus? Some winners are obvious, like everyone’s favorite, TP, as well as cold and flu, food/beverage, personal protection and cleaning/sanitizing. To go deeper, Stackline compiled a list of the 100 fastest-growing and slowest-growing categories in ecommerce.
ON DEMAND WEBINAR – Join us for this live panel discussion to learn about the rapid growth of DTC selling, and how increasing shipping and logistics demands are compelling brands to go direct.
Amazon has recently adjusted its “buy box” product search algorithm to favor items that can be fulfilled and delivered faster by sellers themselves over Prime eligible products offered through Fulfilled By Amazon, which are taking weeks vs. days, experts say. The change was noticed last week by sellers using Merchant Fulfilled Prime.
Amazon is pushing Prime Day from mid-July to sometime in August or later, Reuters is reporting, due to the ongoing coronavirus outbreak, further impacting already distressed third-party sellers as restrictions on processing nonessential orders through Fulfillment by Amazon are just now being eased.
Brick-and-mortar retailers selling online saw a 15% boost in advertising spending last week based on COVID-19, according to data from MediaRadar, while big-box chains like Target, Costco and Walmart are dialing it back as demand for essentials like cleansers and groceries has been overwhelming.
Driven by coronavirus impacts, U.S. ecommerce sales recently surged in a number of categories, with e-grocery sales doubling between March 13-15 compared to March 1-11, overall ecommerce sales rising 25% in the same comparison and BOPIS increasing 62% from a year ago, according to new data from Adobe Analytics.