Streamline your content production process
Looking to increase your sales, reduce costs and improve the team’s morale? Who isn’t? Creating a more efficient work process for producing your catalogs,
Catalog
How to Measure Cross-channel Engagement
We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing
How to Leverage Enhanced Customer Data
Each customer transaction and database update provides new perspectives on buying behavior and changes in the marketplace
Copy That Sells Differentiates MCM Awards Winners From Also-rans
When a catalog wins a Gold Award in the annual MCM Awards competition, copy is just one of the factors the judges consider
How Mobile Connects The Multichannel Customer
While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop
Quarterly Paper Update: Prices likely to rise again
The cost of catalog paper will increase in the third quarter, according to industry watchers
The JUDGES for the 2011 Multichannel Merchant Awards
The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled
Gifts, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas 2010 If it’s a best practice, chances are L.L. Bean implemented it in its Christmas 2010 catalog. A wide-ranging