The cash-strapped U.S. Postal Service may choose not to pay its $5.5 billion annual obligation to the Treasury Department this fall. That payment covers the healthcare benefits of retired employees
Safeway Insurance was looking to boost its presence and name recognition in face of competition from better-known rivals with significantly higher advertising budgets
After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because
Journeyworks Publishing specializes in multicultural health education and health promotion materials. It sells via catalog primarily to public health
The PRC’s Annual Compliance Determination for fiscal 2010 found that rates for Standard Mail flats are not in compliance with the 2006 Postal Accountability and Enhancement Act
TAKKT OPENED ITS JAPANESE OFFICE IN CHIBA, LOCATED SOUTHEAST OF TOKYO, IN 2003. (The operation was not affected by the catastrophic earthquake and tsunami
True or false? Nothing is more elegant than a high-heeled, pointed-toe sling. Answer: Neither and both. This copy, as it appears in a catalog whose keyline
While some of us love diving into the minutia of square-inch analysis, others may find this an unenviable yet necessary task of mathematical gymnastics.
Five-day mail delivery, if it ever happens, is a few years down the road, according to the chairman of the Postal Regulatory Commission.
Most of the emphasis on 2D barcode usage has been on delivering a better in-store experience, and not on driving away-from-store traffic. And with a few exceptions, such as like Pottery Barn and Sears, most are not using their catalogs to connect smartphone users to content. Here’s why J. Schmid & Associates president Lois Brayfield has become an evangelist for QR codes in catalog.