Paper weight: How low can you go?
In the ongoing battle to reduce catalog production costs, many mailers look at reducing the basis weight of their paper. This can be a good move, since
Catalog
Cheer Up: Things Could be Worse
The phrase cautious optimism is always overused in recessionary times. It’s often a way for financial analysts and trade journalists to put lipstick on
Work with and around voicemail
We now have e-mail, text chat, Twitter, mail and more. So why does anyone still bother to sell over the phone? The secret of those marketers who use telemarketing
Market snapshot: Pet Owners Keep Shopping
The Pet Supplies Catalog Market Gained About 100,000 Active Names in the fourth quarter of 2008, according to New York-based list brokerages services
Names Leaving the Home Market
The home products catalog market lost 600,000 active names in the fourth quarter of 2008, according to New York-based list brokerage services firm ParadyszMatera.
Consumer merchants see sales fall
Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.
Beyond the basics of squinch
What do you think of when you hear square-inch analysis? You probably know it’s a useful tool for merchandising and pagination; a tool that guides decisions
Which road are you on?
Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do
The hidden marketing tool: The nameflow model
We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog
How manufacturing costs affect paper prices
Oh, if only life were simpler. If prices were easy to forecast, we could always buy low and sell high. And if falling demand always led to falling prices,