Making the most of matchbacks
How’s your keycode capture rate these days? When every order counts, you need to know where they’re coming from. Matchbacks can give you better visibility
Catalog
Bean Brings on the Value
Everybody’s on a Budget These Days, but L.L. Bean wants you to know you don’t have to choose between price and quality. That’s why the outdoor apparel,
Letters/Opinion
THANK YOU IS WELCOME Thank You for Mentioning the American Catalog Mailers Association contribution in the postal wars in your Editor’s Note (Help is
Gifts Universe on the Decline
The Gifts and Collectibles Catalog Market Segment is losing names. The universe shrank about 11%, or about 2.3 million names, from the fourth quarter
Dos and don’ts of buying paper
Options for buying catalog paper
Cutting Edge catalog critique
A creative review of the Cutting Edge print catalog
Williamsburg Making President’s Day Debut on QVC
Williamsburg, which sells furnishings and home d
Downsizing Hits Smithsonian Catalogue
The staff of the Smithsonian Catalogue department is a lot smaller these days: Six of the mailer
Survey Shows L.L. Bean is Tops in Customer Service
How does it feel to be the best in customer service? Just ask apparel merchant L.L. Bean.
Possible Sale for Design Within Reach
Furniture merchant Design Within Reach announced Feb. 2 it has hired investment banking firm Thomas Weisel Partners to help it review strategic alternatives. The firm will provide advice related to an unsolicited offer recently received by Design Within Reach.