Ross-Simons VP Makes New Appeal to USPS
Catalogers been slammed with high postage increases
Catalog
Be Cautious Shifting Marketing Dollars From Print to Web
We know the marketing world is shifting from paper to digital, but it may not be time to move all your marketing dollars. Here’s how you can make sure you’re not putting all your eggs in one basket
Montgomery Ward Catalog Making a Comeback
The venerable Montgomery Ward catalog , with origins dating back to 1872, will soon be back in the mail. It
Fresh Round of Industry Layoffs
As multichannel merchants assess the 2009 holiday sales shortfall and the bleak outlook for 2009, this week brought a new round of industry layoff announcements.
Proposed Slim-Jim Catalog Revisions Are In
Some of the proposed changes to the requirements for slim-jim catalogs could result in reduced response rates from customers, several mailers say.
Don’t Let the Soft Economy Stop You from Prospecting
If you’re a cataloger, you’re probably wondering how much to prospect in spring and summer 2009. Here’s some thoughts on how to calculate your mail volumes
Understanding the Impact of Catalogs on Retail Sales
It’s imperative for multichannel marketers to understand the relationship between catalogs and retail. Here’s a primer on how to properly integrate your marketing efforts
The zen of pagination
Are you enlightened about pagination? Do your pages flow like a beautiful winding river, or are they as choppy as a stormy sea? Pagination is a mixture
Talbots to Sell J.Jill
Just Two and a Half Years after buying the women’s apparel cataloger/retailer, Talbots announced last month it is putting J. Jill up for sale. The retailer
A Holiday Shortfall Could Bring Catalog Carnage
Two Weeks Before Thanksgiving, some industry financial experts were already declaring the holiday season a bust. Part of that was the November announcements