Generate the desire to buy
Twenty years ago, if you asked any successful cataloger to explain the creative difference between catalog copy and direct response copy, you’d quickly
Catalog
Pier pressure to be multichannel
I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old
Best practices: Print Catalog Critique of International Currency
INTERNATIONAL CURRENCY As America’s premium coin catalog, International Currency aims to lose money. That is, the company hopes to sell rare coins, from
Catalog Tracker: August Mailings Slide Back
A Month After catalogers seemed to be mailing more, it looks like they’re cutting back again. The Catalog Tracker service of list firm Direct Media reports
Second Quarter Stinks for Consumer Mailers: Financials for Consumer Merchants
For Most of the Publicly Traded Consumer Merchants tracked by Multichannel Merchant, the second quarter was one to forget, with scarce exceptions. Stuart
Boudin Bakery Slicing Off Print Catalog Channel
Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs
Broder Bros. Launching Green Catalog
Imprintable sportswear distributor Broder Bros. is going green
Increase ROI While Maintaining Top-Line Growth
While we are all aware of traditional cost reduction methods such as co-mailing and catalog trim size reduction, a few mailers are taking a closer look at their data to increase their return on investment
The Multi-Buyer Effect Defies Conventional Wisdom
Is it better to try and convert a single-channel buyer into a multi-buyer, or should you leave well enough alone?
QCI Direct Titles Slim Down
Cleaning supplies and home improvement products merchant QCI Direct has trimmed down its catalogs