Horny Toad Nabs Nau
Lifestyle apparel manufacturer/marketer Horny Toad Activewear announced June 24 that it has acquired the assets of Nau, which sells a clothing line similar to Horny Toad
Catalog
Another quarter, another paper increase
The third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging
B-to-B mailers start strong
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances
No April catalog showers
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number
Covering your rear
Your catalog’s back cover should be front and center when you’re planning the book. Why? For many mailers, it’s the best-selling page in the catalog.
MCM 100: The Major Players
Considering how rough the economy has been for multichannel marketers this past year, it’s no wonder that our annual ranking of the top-100 companies
Cheers for the 2008 MCM Awards winners
After many long months of waiting, the winners of the 23rd Annual Multichannel Merchant Awards were finally announced during a special luncheon at the
A chat with Herschell Gordon Lewis
Before he became known as the king of copywriting, longtime Multichannel Merchant columnist Herschell Gordon Lewis had a thriving career as a director
Keeping your co-reg clean
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But
Mailing replay
It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that