Look Within: Your House File May be Rich With Data

| Michelle Houston

Looking to reduce spending but still want to mail to the masses? Maybe it’s time you took a look at your house files. There’s a chance some of the best names to mail are already there. Click here to find out if your older buyers, requestors and retail shoppers are worth mailing.

Horny Toad Says Catalog Launch is a Success

| Tim Parry

When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.

Muoio Leaving Lillian Vernon

| MCM staff

Michael Muoio’s last day with Lillian Vernon is Thursday, the gift cataloger’s president/CEO confirmed in an interview earlier this week.

PAPER THIN

| MCM staff

On the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective

Good-bye, BlueSky

| MCM staff

BlueSky Brands is history. The North Kingstown, RI-based parent company of the Paragon Gifts, Bits and Pieces, Bits and Pieces U.K., National Wildlife Direct, and Winterthur catalogs, which also owns McLean, VA-based third-party fulfillment provider AB&C Group, shut down on March 14.

Cannibals in bedlam

| Herschell Gordon Lewis

A given: Typically, a consumer prospect looks for the best price rather than relying on loyalty to a distant source. A given: A business prospect looks