Live From NEMOA: Experience This
Portland, ME–Ever thought about repurposing last year’s photography in a time crunch, or reducing your catalog
Catalog
Live From NEMOA: Experience This
Portland, ME–Ever thought about repurposing last year’s photography in a time crunch, or reducing your catalog
Co-ops Crippling Catalog List Business
How are catalog list owners like the U.S. Postal Service? Both keep raising costs to make up for business shortfalls.
Benefits of Calculating Revenue per Customer
Revenue per customer is always a valuable metric, but it can be particularly helpful when creating a mail plan for
Everything You Always Wanted to Know About Suppression Files
You don’t always know why your customers want you to stop mailing them. And even if the customer tells you, it may not be on file. Or maybe a data entry error made you think the customer doesn’t want your message. Click here to find out why you therefore should not run “Do Not Mail” names through NCOA.
10 Essential Disciplines of Branding
Branding is the hottest buzzword in business today. Everybody wants a great brand. And in today
Should You Cut Circulation or Printing Paper and Postage?
With the massive postage increase that took affect this past May, catalogers must decide where to cut their budgets to preserve profitability. Most catalogers contemplate cutting circulation, printing, paper, and postage. Jim Coogan offers advice that can keep you from cutting circulation.
Dynamic Resource Group Founders Killed In Auto Accident
The director emeritus of Dynamic Resource Group, Arthur Muselman, 77, and his wife Gloria Muselman, 76, died tragically in a two-car accident in Reiffsburg, IN, on Aug. 30.
Modeling Toward True Optimization
How can you optimize more of your customer contacts? Try the new technology of state machines with a technique called the Markov Decision Process.