How close to your mail date do you run your lists against the U.S. Postal Service’s National Change of Address (NCOA) file? You may want to wait even longer. Find out why Jim Leone thinks procrastination is key to a better mailing.
North Castle Partners has been wheeling and dealing: The private equity investor announced on July 3 it bought Performance Bicycle.
The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out what consumers call “junk mail.”
Many companies we see treat each mailing as an individual event and they’re not deliberately resting weaker segments between contacts. If you do so, it will decrease marketing costs and increase profits at essentially no cost in sales. I have an effective formula that was originally developed by a long-term client. It is an elegant concept, easy to apply, and effective.
April isn’t just about rain showers, it also brings spring catalogs. Catalog Tracker started off the second quarter with 370 catalogs received for April,
When you sell charts, posters, and models of various parts of the human anatomy, it’s not always easy to sex up your catalog design. Anatomical Chart
Two-thirds of the American population participates in outdoor activities ranging from hunting and fishing to camping and hiking, accounting for $33 billion
Here’s some advice for anyone looking for a co-op database: Play the field. That is, don’t rely on only one. Try them all, and go with the ones that work.
Maintenance repair and operations supplies merchant MSC Industrial Direct turned in a solid third quarter.
After testing the Canadian market with a Website last fall, consumer electronics merchant Crutchfield this month launched a print catalog specifically for Canada.