Six Strategies For Catalogers Considering Direct Mail
With postal rates going up again, it
Catalog
WEBS Weaves Retail Magic With Yarn Harlot Event
Ordinary citizens of Northampton, MA, may not have known who the Yarn Harlot is, but the more than 600 knitting enthusiasts who converged on the town of 29,000 people on May 30 sure did.
Adjust Mailing Volume by Reducing Depth
We have all discussed at great length the negative effects of the recent postal increases. Now we have to get over it and move forward with adjusting our mailings to the new cost structure.
One tactic you can use to offset your postage increase is to adjust mailing volume by reducing depth. This is really Circulation 101, but it is the first place to start.
Pier 1 Pulls Plug on Catalog/Web Business
Pier 1 is exiting the direct business. The home furnishings and decor retailer announced on June 21 it will shelve its three-year-old catalog and its seven-year-old e-commerce site by the end of August.
It’s Final: No Reprieve on Postal Rate Hike
Catalog mailers can kiss any dreams of a postal rake hike reprieve goodbye.
Schein to swallow another
Another week, another Henry Schein acquisition. This week the medical, dental, and veterinary supplies merchant is setting its sights down under:
What Direct Merchants Can Learn From Direct Marketers
Being an active member of both multichannel retail and direct marketing communities, I
Five Questions to Ask When Testing Rentals
If you’re testing names, how do you know you selected the right list? At a session titled “Maneuvering Through the Merge/Purge for Best Response Rates” at the Annual Conference for Catalogers and Multichannel Merchants (ACCM) in Boston last month, Lane posed five questions mailers should ask of every list test.
Testing Suppression Files
Besides the
Casual Male Launches Catalog for Living Large
As consumers continue to grow taller and increasingly wider, there