Catalog

Once we achieved our goal of suppressing the known bad zip codes and undesirable renters, we realized there was another step we could take to help weed out the less desirable names.

In order to effectively prospect, you typically need to decide not only who to mail, but also who not to mail. By bringing in only your top prospecting sources on the front end and then applying several suppression techniques on individual names, you are able to greatly increase the performance of your prospects. The end result is that your prospecting metrics will naturally increase and you reducing your overall costs by suppressing the non-performing names

Use your co-op databases to flag the households with zero purchasing activity in the last six months, nine months, or 12 months. The co-ops can profile your house file and identify those households that have had zero mail order transactions across all the members of the database.