Revving up finally

| Sherry Chiger

Catalog Tracker’s mailbox was chock full of consumer books in November. All told, the service of Greenwich, CT-based list services firm Direct Media logged

Paper Manufacturers Abitibi, Bowater to Merge

| Jim Tierney

In a deal that will create the third largest public paper and forest products company in North America, Montreal-based Abitibi Consolidated and Greenville, SC-based Bowater today agreed to combine companies

Study: Women Prefer Direct Mail to E-mail Ads

| MCM staff

Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications

Blair Agrees to Be Acquired by Appleseed’s

| MCM staff

On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair it didn’t already own, Appleseed’s Topco, a subsidiary of Golden Gate Capital, entered into a definitive agreement