CLEANING UP
With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,
Catalog
‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers
On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing
Postal reform time line
January 1995 Rep. John M. McHugh (D-NY) is appointed U.S. Postal Service subcommittee chairman. June 1996 McHugh introduces H.R. 3717, the first postal
Still waiting for the holiday rush
As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from
Harvesting fresh creative
Operating a farm is hard work and running a catalog of products for farmers no doubt has its challenges too. Hoping for a bumper crop of fresh ideas,
Women’s apparel buyers return
After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers
Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
R.R. Donnelley to Buy Perry Judd’s
In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd
President Bush Signs Postal Reform Bill
It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.
Frederick’s of Hollywood to Merge with Movie Star
In a deal designed to lower sourcing costs and improve gross margins, women