Wine Enthusiast Raises the Bar on its Email Program
Wine Enthusiast, a wine accessories and gift retailer, has upped the ante on its email program by adding a new window shopping functionality. See how this will benefit its email program.
Personalizing the Email Experience
Personalized emails should go beyond “Dear, John,” but not be too creepy, says Thomas E. Smith, president of Goldcoast Consulting Group. See what ways you can personalize the email experience.
Olapic Announces Strategic Partnership with Listrak
Olapic, the visual marketing and commerce platform announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform specifically tailored for retailers.
RadioShack Case Points Out Need for a Consumer Data “Nature Conservancy”
The RadioShack case highlights the need to create a “Nature Conservancy” of sorts to protect consumer data when a bankrupt company’s assets are sold.
Why “Clickbait” Email Subject Lines Don’t Work
A new study finds out why “clickbait” email subject lines are not successful for marketers. See which subject lines are being used and why they are or aren’t effective.
Spring Cleaning Can Bring New Life to your Email Marketing
During the flurry of holiday promotions, your email marketing lists can hide a lot of clutter and “dirty data,” that can result in some serious consequences.
Mobile and Social as Key Ecommerce Drivers?
Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift in consumers’ needs. See what the trends are this year.
NetSuite to Acquire Bronto Software for $200 Million
NetSuite announced it has entered into an agreement to acquire Bronto Software Inc., for $200 million. See what this will mean for both companies.
3 Ways to Maximize the Mobile Inbox
It’s easy to overthink and overcomplicate mobile optimization initiatives. New devices are being introduced all of the time. Here are three ways to maximize the mobile inbox.
What Are You Waiting For? Hurry Up and Get That Second Purchase
Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.