As mobile devices continue to empower shoppers to buy when and where they choose, retailers work to create seamless shopping experiences. This report illustrates what shoppers today prefer when it comes to shopping.
Consumers expect seamless multi-device, cross-channel interaction with their favorite brands. They no longer need to be “savvy shoppers” to find a better deal. Here are ways consumers will drive change in 2016.
My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.
Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.
Email still reigns as supreme as the primary method of communication among marketers. Here are three email marketing techniques for the evolving inbox.
With Valentine’s Day approaching, how are you sharing some love with your subscribers? Here are three ways to show them what you have done for them lately.
Epsilon released results of its 2015 New Mover Report which looked at consumer’s reasons for moving and associated purchase behaviors. See what results were found.
With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.
Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.