Oriental Trading CEO Says Berkshire Hathaway Deal Is Right Fit
Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.
Flaghouse’s New Jersey Office Offline after Sandy
Hurricane Sandy has halted all online transactions at Flaghouse, a supplier of physical education, recreation, and therapy goods to professionals, since power has been knocked out at its Hasbrouck Heights, N.J. office.
Henry Schein Keeps Hotline Open for Clients Affected by Sandy
Health care product and service provider, Henry Schein, Inc., said it will continue to run its disaster relief hotline for its customers facing operational, logistical, or financial issues as a result of Hurricane Sandy that walloped the East Coast, according to a press release.
A Focused Approach to Acquiring Email Subscribers
While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.
How to Maintain Keyword Relevance in Creative Testing
How closely are you looking into the keywords you are using when creating copy for search optimization? According to a Marin Software whitepaper, etailers should make that a top priority since doing so could help avoid a
7 Steps to Avoid Shopping Cart Abandonment
As you dive into the analytics, you notice that there are too many potential customers abandoning their shopping carts. There are ways you can take to drive up sales and significantly reduce shopping cart abandonment. Here are seven steps that we recommend to our clients that have been proven to work.
How to Increase Email Response Rates
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
7 Ways to Combat Shopping Cart Abandonment
To some merchants, shopping cart abandonment may be perceived as simply one of the risks when operating an online business. However, as competition continues to grow and customers become savvier, businesses should take proactive measures to attract and retain customers, and provide a unique online experience to decrease shopping cart abandonment rates. In order to do so, here are a few tips and strategies any merchant can use.
Behavioral Marketing Program Increases Conversion Rates for Footwear etc.
With technology ever-changing and new products flooding the market on a daily basis, retailers need to step up their game and their sales strategies in order to stay ahead. Like most merchants, Footwear etc., a California-headquartered retailer that sells a large selection of shoe brands online and through nine stores, was struggling to turn browsers into buyers.