Got brand? Prove it!: Developing a brand delivery plan
Think you don’t have a brand? Guess again every company does. Some even have a clear roadmap identifying what they stand for, their brand promise, identity
MCM Awards 2008
It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,
Filler-mail savings
Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.
Social discourse
The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0
OMS Directory
ABISON COMPREHENSIVE COMMERCE SUITEwww.abison.com Introduced: 2006 Version: 2.1.0 Company: Abison, founded 1997 Contact: Scott A. Karlo, 888-877-3963,
2008 MCM Awards finalists
The judging panel has narrowed the field of nearly 200 entries in the Multichannel Merchant Awards to 110 total finalists. This year’s judges selected
Maintain your good name
Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.
E-mail Lists Are Not Overpriced
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
Oh, behave!
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers